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Charmaine L. Keller

Sprint PCS Gold/Platinum Call Reward Program

This program was designed to instantly reward great call handling witnessed through regular "call calibration." Gold-colored and platinum-colored balloons were still in production, therefore, alternate stock photo images of balloons were needed.

Getting the gold balloon image wasn't a problem; the platinum not so simple. Solution? A red balloon was found, and by adjusting the color saturation in Photoshop, cloning out a dog's face reflection and replacing some missing spots clipped by other balloons, the result closely resembled the actual final balloon color for the campaign.

Posters and AVI directed contact center staff to the training intranet website, Velocity. A recognizable hotspot graphic on the home page led the service person to the details of the program.

 

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